What does a Production Company do?
A Production Company essentially creates the film. It does this by marketing, budgeting, casting and by turning the idea and bringing it to life. It looks over the film from when it was just an idea to the final product. On a large scale film then there is more money needed in order to create the film e.g. the big six production companies.
However for a lower scale film such as our film the eZ life very little money is needed. This is why some production companies are more successful than others. In our film our production companies that we used are shown below.
We created a film production logo 'I SEE FIRE PRODUCTIONS' and 'DNA Productions' which we created individually. We then chose the best designs of the logos which then featured into our film.
They are both British, Independent and they specialise in producing high quality, low budget films.
In our film we also used Film 4 Production company this was a difficult process to choose as we had other potential distributors which could have distributed our film as shown below.
The Marketing campaign for our film:
Our film has a relatively low budget as it has small production companies at which specialise in producing high quality low budget films. To advertise our film we could use a variety of low budget marketing ideas. Our film has a wide target audience however we have mainly targeted 16-30 years old's and mainly a male film. We feel this as our film is similar to other films which have targeted this age group such as Zombieland.
We could advertise our film online through various websites such as YouTube at which we could upload a trailer of our film such as various other films have done. This is a good way of advertising as millions of people now use online websites especially YouTube which has millions of viewers. Zombieland for example also uploaded a trailer online onto YouTube.We could advertise our film by placing posters in well known locations and at bus stops and on the sides of buses as shown below. This is a good way of advertising as it will catch the attention of people in certain locations which could then create more people coming to our film. In certain locations such a london millions of people can see the posters as shown below.
This is a relatively cheap method of advertisement as the poster does not cost a lot of money however to get to the prime locations it is more expensive such as at a bus stop we must pay to place our poster there.
We could use various social networking websites such as Facebook and twitter as it is a relatively cheap way method of advertising and it can reach a wide number of people at a click of a button. With millions of people using social networking sites it will reach a huge amount of people. Below is an example of what our twitter profile and advertising will be.
