This is the PowerPoint I made to explain our marketing campaign for The eZ Life. This was very helpful to do as it clarified our ideas of how we should market our film. Many of the judgements I made were based on research we did in previous tasks. The mood board helped a lot whilst thinking about our poster as we had researched posters of films with similar genres.
Using Adobe Photoshop I edited a screen shot of a Twitter profile to show how we could use Twitter to market our film. Social media is a huge part of marketing campaigns for films. Especially low-budget films which cannot spend as much on marketing. However even low budget films with things such as celebrity endorsements and viral videos can creatively attract their audiences.
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| An example of what our Twitter account could look like. |